Generator Athlete Lab is now Generator Wellness

Generator Athlete Lab is now Generator Wellness. Same founders, same recovery services, a new name and a new address at 2043 South Lamar Boulevard in South Austin. The recovery side of the old studio moved across intact. The training side did not: personal training, semi-private training and the classes have closed and are not part of the new business.

If you're here because you searched the old name, this page is the whole story rather than a notice.

What did not change

The people. Dr. Jess Tranchina and Delfin Ward built Generator Athlete Lab, and they run Generator Wellness. Dr. Jess, who has written about recovery for the studio since 2019, still leads it. Delfin is also the CEO of WellSuite, the wellness building on South Lamar where the studio now lives. That's why the recovery side came across intact rather than being rebuilt.

The recovery services came across whole. The Protocol still runs in the same order, and it is still the thing most people book. The infrared sauna, the cold plunge with the hot plunge beside it, the compression lounge, massage therapy, red light and vibration therapy are all here.

So is the way we talk about the science. We're evidence-based, we name the studies, and where Dr. Jess's view goes further than the research, we label it as hers. See every service, or the research behind them.

What changed

The name. Generator Athlete Lab is Generator Wellness. It's the same studio under a name that describes what it actually does now.

The address. The old studio was on West Cesar Chavez. The new one is at 2043 South Lamar Boulevard, Suite 2-100, Austin, 78704, opening at WellSuite, between Zilker and Bouldin Creek. It's a different part of town, so give yourself a few extra minutes on a first visit. Parking is free on site, and if anything's unclear, get in touch.

The half of the business we kept. Generator Athlete Lab was two things: a training facility and a recovery studio. Generator Wellness is the recovery half, and that's the whole change in one sentence. There's no gym floor, there are no classes and there's no personal training.

What happened to personal training

It closed with the move, and the new studio doesn't offer it. Neither semi-private training nor the group classes came across either.

That's the honest answer, and we'd rather give it plainly than let you find out by turning up. If you were training with us, the thing that most nearly replaces it isn't a service we sell. It's the recovery work you were probably already doing between sessions.

If you hold a training package from the old studio, you can convert it to recovery or massage. Email info@generatorathletelab.com or call 512.614.2200 and we'll set it up. Holding a punch pass or a founders-rate membership? Get in touch the same way, and a person will tell you where yours stands.

Looking for a personal trainer in Austin right now?

Then you've landed on the wrong studio, and it's worth two minutes of your time to say why.

Generator Athlete Lab ranked for personal training in Austin for years, so people still find us that way. We don't offer it. Not one-on-one, not semi-private, not classes, and it isn't coming back at the new address. If that's what you're shopping for, we're not a lead you need to chase down.

Here's the part that might still be useful. The thing we do is the half of training most people skip, and it doesn't care where you train. If you're working with a coach somewhere else in Austin, or following a programme on your own, the sauna, the plunges, the compression lounge and the massage are what happens between the sessions. Plenty of people book here and train nowhere near here.

So the honest pitch to somebody who came looking for a trainer: hire the trainer you were going to hire, and use us for the recovery. We'd rather tell you that than sell you a sauna as a substitute for training, which it very much is not.

If you want to see what that involves, the protocol is the sequence most people book, and the services page has all seven.

What happened to the memberships

The fitness-era memberships belonged to the training side, so they closed with it. What replaces them isn't settled, and we'd rather say so than publish something we'd have to withdraw.

What's true today: every service here books as a single session, and you don't need a membership to use any of them. You can also buy a pass up front. Memberships will say more when there's more to say.

If you were a customer of the old studio

Come and see it. Book the protocol, say you came from the old place, and whoever's on the floor will walk you through what's different about the new room.

The two plunges sit side by side here, so you go straight from the cold into the heat. It's the first thing most people notice.

Anything else, ask us, or read the questions people ask before a first visit. If you want the longer version of who built this and why, that's our story.