Privacy

Updated September 29, 2026, for our new name, our new home on South Lamar and the tools this website uses. Otherwise this is the policy we have published since May 25, 2018.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or book through this website (the “Site”), which is run by Generator Wellness (Texas Power Plant, LLC, doing business as Generator Athlete Lab).

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address and time zone. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” Our own analytics on the Site counts these visits without placing cookies on your device. The booking, payment and contact tools we embed from other companies may place their own cookies. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.

When you buy a pass, a pack or a membership, the purchase runs on Mindbody, our booking and payment system. It collects your name, billing address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

Likewise when you submit a website form or schedule an appointment with us through the Site, we collect certain information from you, including your name, email address and phone number. We refer to this information as “Scheduling Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, and Scheduling Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We may also use this data to show you online advertisements on platforms such as Facebook, Instagram and Google from our business.

We use the Scheduling Information that we collect to make appointments for you in our studio scheduling software. We will not sell, rent, or trade your email address to any unaffiliated third party without your permission.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Mindbody to power our booking and payments, and Mindbody's own privacy policy applies to what you give it. The forms on the Site send what you type to LeadConnector, the platform we use to reply to you by text and email, and a Cloudflare check on those forms keeps out automated spam. We use Google Maps to show you where we are, and our own analytics tool to count visits to the Site.

Additionally, we may provide your Personal Information to third-party service providers we hire to provide services to us. These third-party service providers may include but are not limited to: payment processors, web analytics companies, advertising networks, and email marketing service providers.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You can opt out of targeted advertising at these locations:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

SMS consent and phone numbers provided for SMS purposes will not be shared with any third parties or affiliates for marketing purposes.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, to the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at drjess@generatorathletelab.com or by mail using the details provided below:

Generator Wellness 2043 S Lamar Blvd, Suite 2-100 Austin, TX 78704 512-614-2200

Mobile Terms of Service

Last updated: Nov. 11, 2024. Texts come from our registered name, Generator Athlete Lab.

The Generator Athlete Lab mobile message service (the "Service") is operated by Generator Athlete Lab (“Generator Athlete Lab”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.

By consenting to Generator Athlete Lab’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Generator Athlete Lab through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Generator Athlete Lab. Your participation in this program is completely voluntary.

We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.

You may opt-out of the Service at any time. Text the single keyword command STOP to +18334100174 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Generator Athlete Lab mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.

For Service support or assistance, text HELP to +18334100174 or email info@generatorathletelab.com.

We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.

The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.

To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.