Our story
A physical therapist and an occupational therapist who opened the recovery studio they wished Austin had. Come see it.
Generator was founded by Dr. Jess Tranchina and Delfin Ward. She's a doctor of physical therapy with 28 years in practice. He's an occupational therapist who picked up recovery in his mid-thirties as an amateur athlete. Between them, that's a lot of years on the rehab side of healthcare, and it's why the studio works the way it does. Together, they were first to market in Austin offering commercial cold plunges and recovery as a service.
Two clinicians behind a cold plunge
Most recovery studios are opened by operators: someone sees the category growing, buys the tubs and writes the usual copy.
This one was opened by two people who spent their careers helping patients get better. Jess is a physical therapist. Delfin's background is occupational therapy, and today he's also the CEO of WellSuite, the wellness building on South Lamar where the studio lives. So we built the studio the way we'd want to be treated: a sequence that makes sense, someone to walk you through it, and the research on the table if you want it.
What we're actually good at
Helping you turn up.
Recovery works best as a habit, not a one-off. So we built a room you'll want to come back to and a sequence that fits a real week: the sauna, the cold and hot plunges, then compression, vibration and red light. That's #TheProtocol, and Jess has been practising and preaching it since 2019.
We're evidence-based, too. When there's a study, we'll show you. When Jess's clinical view goes further than the studies, we label it as hers. Every study we lean on is here.
Where to go next
If you knew us as Generator Athlete Lab, that page has the whole story of the change: the new address, what happened to personal training, and where your old passes stand.
Want to know more about Jess? Here's her page. Want to see the room? That's here.
Or see all seven services, start with the cold plunge or the infrared sauna, or just book the protocol.
Generator is a recovery studio, not a medical provider. Nothing here diagnoses or treats a condition, and it isn't a substitute for advice from your own clinician.
The two of us
Dr. Jess Tranchina
Co-founder and a doctor of physical therapy, 28 years in practice. She studied physical therapy at Boston University and the University of South Alabama, and she's owned PRIMO Performance and Rehabilitation in Austin since 2010. She's been an athlete most of her life, from 5Ks to 50Ks and from sprint triathlons to Ironman. She built the studio, and she's written its recovery education since 2019.
Delfin Ward
Co-founder, with a background in healthcare as an occupational therapist and a degree from the University of Texas Medical Branch. He races 5Ks to marathons and the odd triathlon, by his own account for the finish line rather than the podium. He picked up the recovery habits in his mid-thirties that the studio is now built around, which means he came to this as a customer before he was an owner. Today he's also the CEO of WellSuite, the wellness building on South Lamar where Generator now lives.
Come and see it
Book your first Protocol, tell us you're new, and we'll walk you through every round.