Dr. Jess Tranchina, DPT
Co-founder
- DPT
Jess co-founded Generator, she is a doctor of physical therapy, and she has been in practice 28 years. She has written the studio's education since 2019, and she holds creative approval and strategic decisions. The recovery pages on this site are built from that work.
Dr. Jess Tranchina co-founded Generator, and she's the voice behind this site. She's a doctor of physical therapy with 28 years in practice, she named #TheProtocol back in 2019, and she's been writing about recovery for Austin ever since.
Who she is
Jess trained in physical therapy at Boston University and the University of South Alabama. She has owned PRIMO Performance and Rehabilitation in Austin since 2010, and she co-founded Generator with Delfin Ward.
She's an athlete too: 5Ks to 50Ks, sprint triathlons to an Ironman. So when she tells you how to recover from a hard week, she's done the hard weeks.
Her writing on recovery has run in Austin Fit Magazine, including the September 2024 edition.
In 2024 she launched Experts in Wellness, her own company. Through it she teaches courses on resetting your nervous system, sees people one to one for physical therapy treatments and consultations, and runs small group cohorts in the sauna.
On Studio 512
Jess is a regular on KXAN's Studio 512, talking about stress, sleep and the nervous system in plain English. A few recent segments:
- How your environment may be affecting stress levels, sleep and the nervous system (September 2026)
- Why everyone annoys you when you're stressed (August 2026)
- Why feeling "lazy" may actually be mental fatigue (July 2026)
- Why high performers struggle to truly relax (June 2026)
- Why intentional discomfort makes you more resilient (March 2026)
- Cold exposure benefits (August 2025)
"The idea is that wellness begins before the treatment even starts." Dr. Jess, on the new studio, Studio 512, September 2026
How she thinks about recovery
Heat first, then cold and hot, back and forth, finishing cold, then time for your body to come back down. That's #TheProtocol, and she's been practising and preaching it since 2019. These days she talks about it as a nervous system reset: the thing that lets people who never stop actually switch off.
She's also the first to tell you what the research does and doesn't show. Where there's a study, she'll name it. Where there isn't, she'll say so, and where her clinical view goes further than the studies, you'll see it labelled "Dr. Jess's take". Every study we lean on is here.
The strongest research in the building is behind massage therapy, not the tubs we're known for, and she's happy to say so.
Getting in touch
If something here is wrong, or a study says something different from what we've written, tell us. We'd rather fix it than defend it.
If you knew the studio as Generator Athlete Lab, that page has the whole story of the change. Our story is how she and Delfin came to open it, and what's in the room is the equipment itself. Or see every service.
Generator is a recovery studio, not a medical provider. Nothing here diagnoses or treats a condition, and it isn't a substitute for advice from your own clinician.
Ready for your first Protocol?
Book it, tell us you're new, and we'll walk you through every round.